Chris Barton
Matt Bishop

Former Chief Communications Officer of both the McLaren and Aston Martin Formula 1 teams


Matt Bishop is one of the most influential communications professionals in the sport. He played a key role in helping Aston Martin establish itself as a credible force in Formula
1 in 2020. During his work with the famous British brand he worked closely with 4-times World Champion Sebastian Vettel, helping the German star to become one of the most
popular and high profile ambassadors in the sport.

Matt was Editorial Director of Haymarket Motorsport Publications before heading to McLaren Racing in 2008 as Chief Communications Officer, working closely with World
Champions Lewis Hamilton, Jenson Button and Fernando Alonso.

His senior roles as a journalist and editor encompassed spells with many well known publications such as Car, Autosport and F1 Racing - at that time the world’s largest selling Formula 1 magazine.

After nine years with McLaren, Matt joined W Series as Communications Director in 2018,
overseeing the successful global launch of the ground breaking all-female racing
championship. Matt played a key role in promoting diversity and inclusion.

In 2020, he moved to Aston Martin to oversee the launch of its Formula 1 team as Chief
Communications Officer in 2021 and 2022. Matt worked closely with Aston Martin’s
number-one driver Sebastian Vettel on a series of ground-breaking media initiatives
focusing on diversity, inclusion and the environment.

This included arranging for Vettel to appear on the BBC’s Question Time, the political
debating programme. This was the first time a Formula 1 World Champion had been
invited onto the high profile show to discuss important topics including environmental
sustainability and climate change.

Matt is a founder ambassador of Racing Pride, which was set up in collaboration with
Stonewall in 2019 to promote LGBTQ+ inclusivity within the motorsport industry. He is
known for the wealth of his historical motor racing knowledge and, among classic car
afficionadi, his love of his concours 1967 Chevrolet Corvette Sting Ray C2.

The speaker talks about:

His unique skills helped to transform McLaren’s public and media profile including during some of the team’s most turbulent times.

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