Marc Pritchard, Chief Brand Officer, is responsible for the brand building disciplines of the world’s largest advertiser, Procter & Gamble. As the company’s top marketer, Marc sets the media and marketing strategies that guide the communication and brand building for P&G’s portfolio of trusted, quality brands which represent over $65 billion in annual sales worldwide. Marc believes in brand building that serves people and makes P&G brands indispensable in their lives. Since becoming P&G’s chief marketer and brand builder in 2008, Marc has focused on raising the bar on creativity and continuing to build P&G’s legacy as an innovative, world-class industry leader.
Pritchard is one of the most experienced leaders in the field of marketing, and his role at the world's largest advertiser represents sales close to $80 billion.
He received his degree in Finance from Indiana University in 1982, and later that year joined P&G. Over the past three decades, Pritchard has held numerous positions at P&G, and has worked his way up the corporate ladder. Along with his position at P&G he belongs to the Ad Council Board of Directors, the World Trade Center Institute of Baltimore Board of Directors and Personal Care Products Council Board of Directors.
The keynotes by Marc Pritchard look at the deeper meaning of brands and describe how they must be more than a new idea, focus on innovative marketing and different branding strategies. Marc Pritchard explains why brands need to have more than the best products. Brands need a distinct purpose, and this has let P&G explore untapped opportunities and new possibilities that other companies have not.