Lars Silberbauer
Lars Silberbauer

Senior Vice President of MTV Digital Studios and global business leader known for leading digital transformations for world-renowned brands as LEGO.

From marketing and branding, to content creation and data, Lars enables organizations to connect with consumers across social, video, and digital channels on an international scale. During his tenure with LEGO, Lars revolutionized the company’s digital footprint, transforming a brand that had no social media or YouTube presence into one of the world’s most impactful digital leaders, with more than 12 million fans on Facebook and an average of 1 billion annual views on YouTube.

Continuing on his path to success, Lars was subsequently recruited by Viacom in 2018 to serve as the SVP of MTV Digital Studios where he is currently focused on growing MTV”s momentum through digital and social channels to increase engagement with the 18 to 34 year old demographic.

Lars is a frequent speaker at global forums, conferences, and events where he shares his expertise on digital transformations, social media, content marketing, and the future of media. In 2015, Lars was nominated as one of the Holmes Report’s Top 25 Marketing Innovators in EMEA. He was also rated as one of the Top 3 Speakers at the 2017 Cannes Lions. Lars also founded WAVE7, a company helping global companies and brands to disrupt and transform.

Keynote Speaker Programs

  • The Future of Media: Consumer behavior is changing rapidly
  • Next Generation Influence Marketing
  • Digital Transformation —The LEGO Journey: This keynote focuses on LEGO’s digital transformation and how it went from being a company without any social media or YouTube presence to one of the biggest brand creators in the world
  • Artificial Intelligence and Creativity: Will artificial intelligence become the future of creativity?
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