Consumer & Shopper BehavouralistBiography:
Ken Hughes is now recognised as one of the world's leading authorities on consumer, shopper and cyber-shopper behaviour. He is internationally renowned for helping his largely blue-chip client base understand the physical, digital and future consumer.
With 20 years' experience as CEO of a consumer insight agency, he combines his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come. He is the Founder of Glacier Consulting.
Glacier Consulting is a boutique agency specialising in shopper and consumer insight, based in the application of behavioural science research methodology.. Founded in 2001 they blend shopper psychology , cultural anthropology, cyber behaviour and neuroscience to arrive at eureka moments relating to shopper and consumer behaviour. Renowned for actionable insight, Glacier Consulting has pioneered developments in biometric and ethnographic shopper research bringing the reality of in-store and click-to- buy moments to life. Research projects are heavily bespoke and tailored to the client and industry using a holistic methodological approach.
Ken advises some of the world's biggest brands on customer experience, omnichannel strategy, intelligence, shopper marketing, retail trends, the Millennial / Gen Z shopper and the peer-to-peer economy. The speaker talks about:
Ken has a passion for the sociology and psychology of consumer decision-making and cyber-behaviouralism - how our digital experiences influence our real interactions and expectations. He is also fascinated by the social sciences and understanding how and why we make decisions and how these can be easily influenced. Keynote Speaker Programs:
- THE INNOVATION ENGINE: Fuelling Personal Success
- WORK 3.0: Why your Employee Experience is Everything
- INTELLIGENCE:Where silicon meets soul
- THE JOY OF CX: Why Your CX is Everything
- THE BLUE DOT CONSUMER: Understanding the Modern New Consumer
- LOVE IS A VERB: Embedding Connection in our ‘Digital First’ World