An award-winning world authority on corporate responsibility and sustainable capitalism, a bestselling author and serial entrepreneur.

John is the founder and chief-pollinator of Volans, which works with leaders to make sense of the emergent future to unlock the potential of their organization. As the company enters its second decade, John is on a mission to “10X” Volans’ impact.

John has helped create and incubate movements including the B Team, the Dow Jones Sustainability Indexes, the Global Reporting Initiative, and B Lab UK and he was a faculty member of the World Economic Forum from 2002-2008, In 2009 John was named 4th in an international survey Top 100 CSR leaders, after Al Gore, Barack Obama and Anita Roddick.

John has addressed over 1,000 conferences globally and has served on over 70 boards and advisory boards. He is the author or co-author of 20 books, the latest being Green Swans: The Coming Boom in Regenerative Capitalism. In 2021, John won the World Sustainability Award.