Frank Cooper III
Frank Cooper III

Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc.

Mr. Cooper has been acknowledged by Fast Company as one of the "100 Most Creative People in Business," was a four-time recipient of Billboard's "Power 100" and recipient of AdColor's "Legend" award.

As Chief Marketing Officer of Global Consumer Engagement for PepsiCo, Inc., from 2010 - 2015, Cooper was charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages, including SoBe and Aquafina. In addition to leading the development of the consumer engagement model, Cooper led Global Media, Global Entertainment and Digital Engagement.

Working with partners to produce branded content was part of Cooper's strategy to engage consumers on their terms, such as entering conversations on social media and by developing content. In the capacity of Chief Marketing Officer, he has served as the lead negotiator on PepsiCo's renewal of a multibillion-dollar deal with the NFL and led the negotiations and creative development of Pepsi's partnership with the hit television show The X Factor.

From 2008 – 2010, Cooper served as Chief Marketing Officer for Sparkling Beverages for Pepsi-Cola North America (PCNA), where he oversaw PepsiCo's entire soft drink portfolio. Cooper led the re-launch of trademark Pepsi, positioning the brand around the idea of optimism and positive change. From the Word Play advertisements, to the Webby Award-winning Dear Mr. President, to the Pepsi Throwback product, to the Pepsi Refresh Project, the re-launch was widely recognized as one of the most innovative and effective initiatives by PepsiCo in years.

In late 2010, Cooper hired the Cornerstone agency to do the creative work on the brand's campaign because of their success in developing advertising campaigns in urban markets. They developed TV spots that aired during January 2011 NFL playoff games, the Super Bowl and through the 2011 fall season, and online, featuring rappers Big Boi, Lupe Fiasco, B.o.B and Talib Kweli.

Mr. Cooper brings extensive experience that spans global technology, entertainment, consumer goods and financial services brands. He speaks about how his career has taken him from law to music to business. He offers of the moment perspectives and practical ideas to help guide marketers on how to modernize their marketing approach as we define this “new normal.”