Emily Ketchen

Currently CMO & VP of Intelligent Devices Group (IDG) at Lenovo, lead multi-yr accelerated transformation of the IDG marketing function that includes significant reorganization of BUs & geos, creation of multiple COEs, and building leadership capabilities /talent bench.

Infuse data-led approach to deliver on modernizing the function, including establishing ROI parameters and deep digital discipline improvements.

Gained additional responsibilities in 2021 (Motorola mobile phone group). Before, held progressive leadership roles at HP, the last as VP, Global Omnichannel Strategy. Built a new WW organization within the commercial organization to develop cohesive approach to managing a consistent CX across all touchpoints.

Established CoE in the US, Canada, Europe, Asia Pacific & China. Previously, as VP, Head of Mktg, HP Americas, Personal Systems & Mktg Services, enabled HP to retain #1 share position in the US/drove brand growth. Spearheaded adoption of HP’s D&I programs & served as executive sponsor of the Black Employee Impact Network. Before, as VP, Regional Head, Mktg Services & Personal Systems Mktg, Asia/Pacific/ Japan, having relocated to Singapore, led the high-growth Region’s marketing, driving China’s consumer business recovery while improving sales & team’s effectiveness.

Joined HP in 2011, held progressively senior marketing roles.

Emily teaches how to build capability & the brand globally, grow demand generation, distinguish HP from the competition & significantly increasing world-wide market share.